Shop bought spectacles are preferred to those bought online

img_3385-700px

Study comparing over 300 pairs of spectacles found participants prefer shop bought specs over those bought online

A study commissioned by The College of Optometrists found that, when comparing spectacles bought online and those bought and fitted in optometric practices, customers preferred shop bought spectacles.

The study, published in the leading American journal Optometry and Vision Science, found that customers preferred shop-bought spectacles fitted by practice staff, ranking them higher overall than those bought online. Researchers from the University of Bradford and Cardiff University compared 154 spectacles bought online with 155 spectacles from UK optometric practices.  Participants completed a questionnaire on vision, comfort, fit, and how acceptable and safe the spectacles felt and all participants and spectacles were assessed at the University of Bradford eye clinic for clarity of vision, ocular muscle balance and fit and quality of the spectacle frames and lenses.

Mike Bowen, Director of Research for the College of Optometrists, said: “This study is important, not just because it’s the first of its kind, but also because of the rise in online purchasing. It’s important that optometrists explain to patients that someone trained in dispensing, can guide on the shape, fit and appropriateness of a certain pair of spectacles over another, which is particularly important for the elderly. As a sector, we need to prepare for the changing ways in which customers are shopping and ensure that consumers are getting a high quality service from whatever platform they choose to purchase.”

For consumers who cannot get to the high street to choose and buy spectacles, The Outside Clinic offer a free home visiting service where they will test your eyes in your own home and bring a wide selection of frames for you to choose from.